Sheldon Mfg. has worked with Outlier Solutions to grow their SHEL LAB brand of laboratory equipment globally. Our close working relationship has created powerful marketing benefits -- intimate product knowledge, a wide variety of marketing tools, and most importantly, trust. Together we have designed over 20 marketing pieces, 6 videos, and conducted nearly 20 photo shoots.
Web Marketing: Sheldon Mfg. has a proud manufacturing history that has paid dividends as an OEM manufacturer for over three decades. Over the past 5 years, we have launched 3 different website designs -- an eCommerce presence, and 3 microsites to promote Sheldon's corporate culture and new products. With over 500 products in the online store, we have developed a maintenance schedule that ensures the catalog is always up-to-date.
Search Engine Optimization: Sheldon's search engine marketing (SEM), and search engine optimization (SEO) strategy was hand crafted at Outlier. Outlier started with the standard SEM and SEO activities to build a baseline search presence. Once an ROI was visible, Sheldon’s leadership team cut us loose, and since then Outlier has helped Sheldon own the top 10 search positions in each of their 11 product categories for multiple years. Traffic levels to their site has grown continuously along with conversion rates since 2005, and they multiplied their volume of traffic to their website 5x from when we began working together.
Integrated Marketing Campaigns: When a product launches we are prepared with photography and videography assets, brochure collateral, email announcements to internal and external customers, public relations pieces, and a proven web presence. We are continually creating new pieces for Sheldon and expanding their market reach.
