The advertising services we offer will make a difference for your firm. Our expertise lies in marketing,
design, and computer programming. We are continuously learning to keep our imaginations and knowledge base growing.07/06: Diversification in Online Marketing is Key to Reaching Customers According to Marketing Managers
Category: Search Engine Marketing
Yet again, the case for diversity in marketing is made thanks to GlobalSpec's Industrial Marketing Trends Survey. Respondents to the survey stated overwhelmingly that online marketing is already becoming a higher priority in 2007 than it was in 2006. The reason? Companies are working to grow their customer base by reaching and appealing to a more tech-savvy market. The question is this: What marketing mix will allow customer-seekers to reach their full potential?
First, lets understand who conducted and who responded to the February, 2007 survey. GlobalSpec is a search engine geared towards professionals in the technical and engineering fields. In summary, GlobalSpec is a gateway through which companies may access a wealth of online catalogs, services, and other technical content. Users surveyed represented companies of all sizes, with 41% describing themselves as holding marketing management positions. In order to better serve their users, GlobalSpec needed to find out what their plans are for 2007. And with this survey they got their answer: Web marketing, with it's ever-expanding definition, is the future.
61% of those surveyed by GlobalSpec plan to spend more on online marketing in 2007 than they did in 2006, and 37% of all survey respondents plan to spend over one third of their marketing budgets online. A lot of time, effort, and money is being invested in reaching out to customers through the internet. But companies must remain active in seeking new, more effective ways to gain and retain customers. Nowadays a beautiful company web site and search engine optimization are not enough.
Along with a well-designed online presence and good search engine placement, companies need to give customers access to what they have to offer. The internet is all about information, so companies must give it efficiently. E-newsletters and email marketing allow providers to communicate directly with high-affinity customers and encourage them to investigate. Searchable on-line directories, product catalogs, and even advertisements placed on search engines give current and potential customers easy, quick access. Banner ads and banner ad networks allow for a broader reach to a more diversified group of seekers. After all, 91% of those responding to GlobalSpec's Survey use the internet to find what they need to run their own businesses.
At the same time, it is important to not get too carried away in expanding one's marketing mix. Though well-publicized and trendy, some forms of online communication are not yet worth heavy investment. For instance, forms of social media such as podcasts and blogs are not showing high returns in the industrial sector yet. The eyes of potential customers have not turned in such directions. Still, social media is worth monitoring and dabbling in for possible use in the future.
What we learn from GlobalSpec's Industrial Marketing Trends Survey is that customers expect to find what they need online. Through a balanced, broad-reaching online marketing strategy companies can make a connection with those customers and provide them with easy access, relevant information, and thus great service. Outlier Solutions can help you define, implement, and measure a complete online marketing strategy.
First, lets understand who conducted and who responded to the February, 2007 survey. GlobalSpec is a search engine geared towards professionals in the technical and engineering fields. In summary, GlobalSpec is a gateway through which companies may access a wealth of online catalogs, services, and other technical content. Users surveyed represented companies of all sizes, with 41% describing themselves as holding marketing management positions. In order to better serve their users, GlobalSpec needed to find out what their plans are for 2007. And with this survey they got their answer: Web marketing, with it's ever-expanding definition, is the future.
61% of those surveyed by GlobalSpec plan to spend more on online marketing in 2007 than they did in 2006, and 37% of all survey respondents plan to spend over one third of their marketing budgets online. A lot of time, effort, and money is being invested in reaching out to customers through the internet. But companies must remain active in seeking new, more effective ways to gain and retain customers. Nowadays a beautiful company web site and search engine optimization are not enough.
Along with a well-designed online presence and good search engine placement, companies need to give customers access to what they have to offer. The internet is all about information, so companies must give it efficiently. E-newsletters and email marketing allow providers to communicate directly with high-affinity customers and encourage them to investigate. Searchable on-line directories, product catalogs, and even advertisements placed on search engines give current and potential customers easy, quick access. Banner ads and banner ad networks allow for a broader reach to a more diversified group of seekers. After all, 91% of those responding to GlobalSpec's Survey use the internet to find what they need to run their own businesses.
At the same time, it is important to not get too carried away in expanding one's marketing mix. Though well-publicized and trendy, some forms of online communication are not yet worth heavy investment. For instance, forms of social media such as podcasts and blogs are not showing high returns in the industrial sector yet. The eyes of potential customers have not turned in such directions. Still, social media is worth monitoring and dabbling in for possible use in the future.
What we learn from GlobalSpec's Industrial Marketing Trends Survey is that customers expect to find what they need online. Through a balanced, broad-reaching online marketing strategy companies can make a connection with those customers and provide them with easy access, relevant information, and thus great service. Outlier Solutions can help you define, implement, and measure a complete online marketing strategy.
Category: Search Engine Marketing
A comprehensive report has been released by iProspect on the attitudes of Search Engine users. They found that over 40% of search engine users try a new search if they are not satisfied with the listings they find on the first page and over 80% try a new search after browsing the top three pages. So as far as search engine marketing goes if you are not listed within the top 30 returns you are missing opportunities.
One of the more interesting questions asked "Seeing a company listed among the top results on a search engine makes me think that the company is a top one within its field", showed that 35% of responders agreed with this statment. In seeing this statistic it shows the correlation to customers wanting be catered to with internet marketing and they recognize that trend setting companies would be doing just that.
Using Search Engine Marketing with an effective mix of direct marketing improves your company's exsposure (obviously), but it also demonstrates a forward thinking attitude about marketing. On the flip side that amount of people who disagreed with this statment decresed dramatically from 65% to about 25% (the remainder was neutral).
Another interesting finding was that a majority of search engine users find that “natural” or “organic” results are more relevant to their search over paid search engines. By not investing in “natural” search engine marketing an organization is potentially missing out on over 60% of the audience searching for keywords most relevant to their products or services. That being said, if your company were to focus only on “natural” results, 40% of search engine users would be ignored. This is why we also recommend using pay-per-click advertising and other tools to keep a well rounded internet marketing mix.
Studies, such as the one conducted by iProspect, continue to help us better understand the behaviors of Internet and search engine users. Outlier Solutions is passionate in the belief that internet marketing will provide growing results for both sales generation and brand exposure.
One of the more interesting questions asked "Seeing a company listed among the top results on a search engine makes me think that the company is a top one within its field", showed that 35% of responders agreed with this statment. In seeing this statistic it shows the correlation to customers wanting be catered to with internet marketing and they recognize that trend setting companies would be doing just that.
Using Search Engine Marketing with an effective mix of direct marketing improves your company's exsposure (obviously), but it also demonstrates a forward thinking attitude about marketing. On the flip side that amount of people who disagreed with this statment decresed dramatically from 65% to about 25% (the remainder was neutral).
Another interesting finding was that a majority of search engine users find that “natural” or “organic” results are more relevant to their search over paid search engines. By not investing in “natural” search engine marketing an organization is potentially missing out on over 60% of the audience searching for keywords most relevant to their products or services. That being said, if your company were to focus only on “natural” results, 40% of search engine users would be ignored. This is why we also recommend using pay-per-click advertising and other tools to keep a well rounded internet marketing mix.
Studies, such as the one conducted by iProspect, continue to help us better understand the behaviors of Internet and search engine users. Outlier Solutions is passionate in the belief that internet marketing will provide growing results for both sales generation and brand exposure.