Category: Outlier News
Portland, OR, August 18h, 2009 – Outlier Solutions, a technology driven marketing and advertising agency in Portland, Oregon, has recently launched a new E-commerce site in the life science arena. The web site, www.al-tar.com, exemplifies the industry knowledge acquired from servicing the laboratory equipment and life science industries since Outlier Solutions was founded in 2005.
Outlier Solution’s ability to apply this knowledge creatively to meet client’s needs has already established the company within the Life Sciences industry in the short time they have been around. For example, Al-tar Services Inc., a current partner and large resource in the laboratory technology field, has fully integrated their repair and calibration services and equipment sales into their new web site www.al-tar.com built by the Outlier Solutions web development team. “We are marketers and are passionate about technology and design,” says founder Ben Friedle, “and this is the reason we have been successful.”
Aside from the typical E-commerce store where all of Al-tar’s products can be purchased online, the web site was also created with a document center, complete with certificates of calibration, manuals, brochures, and service information. Outlier also fully integrated pre-existing business software and systems into the new web applications they developed. Outlier continues to provide ongoing marketing support including, print, PR, search engine optimization (SEO) and web marketing. Outlier services
About Outlier Solutions
Outlier Solutions Inc. is a full service Portland marketing firm with the tools and flexibility to customize marketing campaigns focused on your business goals. We are a unique advertising agency that focuses on leveraging technology to create stronger brand awareness, support lead generation, and aid in product training and promotion. Outlier portfolio
For more information visit www.outliersolutions.com
Outlier Solution’s ability to apply this knowledge creatively to meet client’s needs has already established the company within the Life Sciences industry in the short time they have been around. For example, Al-tar Services Inc., a current partner and large resource in the laboratory technology field, has fully integrated their repair and calibration services and equipment sales into their new web site www.al-tar.com built by the Outlier Solutions web development team. “We are marketers and are passionate about technology and design,” says founder Ben Friedle, “and this is the reason we have been successful.”
Aside from the typical E-commerce store where all of Al-tar’s products can be purchased online, the web site was also created with a document center, complete with certificates of calibration, manuals, brochures, and service information. Outlier also fully integrated pre-existing business software and systems into the new web applications they developed. Outlier continues to provide ongoing marketing support including, print, PR, search engine optimization (SEO) and web marketing. Outlier services
About Outlier Solutions
Outlier Solutions Inc. is a full service Portland marketing firm with the tools and flexibility to customize marketing campaigns focused on your business goals. We are a unique advertising agency that focuses on leveraging technology to create stronger brand awareness, support lead generation, and aid in product training and promotion. Outlier portfolio
For more information visit www.outliersolutions.com
Category: Outlier News
Measuring the success of an advertising campaign is always a complicated process. If every hour spent on a marketing project could be traced back to an exact dollar amount produced, agencies’ and client’s lives would be a lot easier. However, a lot of different factors play a part. Products change, economies slump, competitors don’t rest, campaigns evolve, and plenty more. Results can come months later or the next day.
One thing we are in control of, however, is the relationship you build and continue to cultivate with your clients. As an Advertising agency, merging your client’s strengths with your own assets and tools is a sure way to produce results, even if you can’t always predict when. Our affiliation with Cascade Tek, a premier environmental test lab organization, has proven to be one win-win relationship we are proud to report.
We have been working with Cascade Tek since 2005. They recently made the Portland Business Journal’s list of Top 100 Fastest Growing Private Companies in Oregon. The list was based on total revenue growth over the past 3 years, from 2006-2008. Over that period, Cascade Tek has seen their total revenue increase 84.69%.
“Working with Outlier has helped us get the most out of our marketing budget and generate greater exposure through their SEO and web marketing services,” reports Mary Babitz, Vice President of Cascade Tek.
We partnered with Cascade Tek to develop their web efforts - including their website www.cascadetek.com , create product videos (video1, video2), and currently provide ongoing marketing support, including print, PR, search engine optimization (SEO) and web marketing. Check out all of our Advertising and Marketing services.
We don’t want to take more than our share of the credit, though. Their outstanding products, service, and overall commitment to the product testing industry are the main factors behind their success. However, there are some keys to the success of our overall relationship.
The first is maintaining an open-line of communication and experimenting with various mediums and methods. In our culture, we like to eliminate any potential gray area and merge their strengths right into what we do best, and we are lucky to have that rapport with Cascade Tek.
Check out other work we have done by visiting our Marketing Portfolio.
One thing we are in control of, however, is the relationship you build and continue to cultivate with your clients. As an Advertising agency, merging your client’s strengths with your own assets and tools is a sure way to produce results, even if you can’t always predict when. Our affiliation with Cascade Tek, a premier environmental test lab organization, has proven to be one win-win relationship we are proud to report.
We have been working with Cascade Tek since 2005. They recently made the Portland Business Journal’s list of Top 100 Fastest Growing Private Companies in Oregon. The list was based on total revenue growth over the past 3 years, from 2006-2008. Over that period, Cascade Tek has seen their total revenue increase 84.69%.
“Working with Outlier has helped us get the most out of our marketing budget and generate greater exposure through their SEO and web marketing services,” reports Mary Babitz, Vice President of Cascade Tek.
We partnered with Cascade Tek to develop their web efforts - including their website www.cascadetek.com , create product videos (video1, video2), and currently provide ongoing marketing support, including print, PR, search engine optimization (SEO) and web marketing. Check out all of our Advertising and Marketing services.
We don’t want to take more than our share of the credit, though. Their outstanding products, service, and overall commitment to the product testing industry are the main factors behind their success. However, there are some keys to the success of our overall relationship.
The first is maintaining an open-line of communication and experimenting with various mediums and methods. In our culture, we like to eliminate any potential gray area and merge their strengths right into what we do best, and we are lucky to have that rapport with Cascade Tek.
Check out other work we have done by visiting our Marketing Portfolio.
Category: Outlier News
In some "coming soon" news we have broken ground on a new marketing strategy and branded look for Miles Fiberglass, a long established composite manufacturer with facilities in Portland, and Oregon City, Oregon. Look for their new website and print collateral soon.
At the same time we have started designing a new website for Seattle Refrigeration, a commercial freezer and refrigeration company based out of Seattle, Washington.