Web design elements can be integrated with databases to help with maintenance, functionality and most importantly better marketing data.

For example, many web sites have email forms that they use to gather all the necessary information required to create a proposal, or to direct a customer to the correct support material. This information is typically sent via email and then once the information is recieved, thats that.

But there is a better use for this information. By using a database driven form (instead of an HTML form) you can capture this customer information automatically.

The web request is still sent via email but then the information given is also stored in a database that can later be exported and reviewed. Our web design clients have found that incorporating this type of database driven feature helps them turn their email requests into useful marketing data.

Outlier Solutions also uses database driven web pages to create corporate blogs (such as this one), product catalogs, sales representative listings, and event calendars.

A recent study by the Online Publishers Association found that 1 in 4 web users view online videos at least once a week. Of those viewing online videos, 66% have watched web video advertisements. 44% of those viewers took action on what they saw. These statistics show that a large base of users find online video advertising appealing.

In addition to this trend, an advertising medium such as online video advertisements has inherent advantageous attributes. Using tailored web-marketing techniques your audience can be targeted to your specific consumer base. The amount of viewers can be directly measured and the proceeding actions of those viewers can be tracked.

Summarized well by Cari Weissberg, VP and Group Media Director of Universal McCann Interactive.

"Online video is an extremely powerful advertising tool - combining the emotional impact of TV with the measurability of online advertising,"

The PEW internet and American Life Project site is a great resource for statistics on web use. As an advertising agency Outlier Solutions has found the information gained from this site a valuable tool in both our marketing efforts and in the advertising services we have provided to our customers. Find industry and categorical facts on how often, and to what purpose internet resources are utilized.