adidas

The challenge: The annual manager meeting at adidas North America headquarters is a major team building event for the retail team, drawing nearly 200 regional managers from across the United States for a week of training and strategy sessions that will help guide the larger team over the entire year. adidas leadership needed to be able to capture the enthusiasm and excitement of this event in a format that could easily be translated into tools to motivate and train the rest of the adidas retail team. For the second year, adidas turned to Outlier for help with the project.

How did we help? The adidas team needed a partner that was flexible and able to handle several days of shooting with a quick turnaround on completed videos. The Outlier team captured 80 hours of video during the five day event alone--creating a series of instructional training videos that include executive speeches and training sessions, a fun kickoff video to energize and inspire event attendees and an event highlight reel for managers to take home with them to help keep the energy level up well after the event ended.

Corporate video production is one of Outlier’s most requested marketing services—video can help educate and entertain while helping your business reach new audiences, explore products and services, or train your workforce.