Altek

ALTEK Inc. is a diverse manufacturer working in high-tech, medical, consumer and industrial markets. The creative process began with an existing capabilities piece that gave us a road map. From here we spent three days on site filming, planning, and discussing the web strategy.

The challenge: With the final objective being a rebranded website, short video presentations included for each service capability, and a marketing toolbox that would win new customers.

How did Outlier help? Each video tells a story of a product being completed from start to finish. Along the way, the viewer is able to learn about ALTEK’s product realization services including design and engineering talent. With a large scale injection molding division, precision machine shop, and a paint and marking department all under one roof, there was a lot of ground to cover. With two videographers and a photographer, we started rolling the cameras and covered ALTEK from floor to ceiling!

The bigger picture: In the end, we delivered a fully redesigned website with a new look, graphics, pages and blog. The six final videos are all branded with the new look, while the content gave specific overviews of the variety of capabilities and services you'd expect from an outstanding manufacturer.