The Search Engine Optimization (SEO) Portfolio

Outlier Solutions has been very successful in the search engine optimization (SEO) arena.   Our clients have seen marketed improvements in search engine placement on every project.  Below we discuss some of the specific approaches and results that our customers have enjoyed.

Sheldon Manufacturing is a smaller yet well known manufacturer of laboratory equipment. Most of their competitors are large multi-national corporations with very large marketing budgets. This makes it difficult to compete with print advertising and catalog marketing.

Outlier Solutions crafted a search engine optimization campaign that was affordable and gave Sheldon a strong marketing presence online. Since Sheldon Manufacturing and Outlier Solutions began working together visits to www.shellab.com have increased by 80%, search engine referrals hover around 3100 a month and the SHEL LAB line of products have gotten top ten search engine placement for key product categories.

This is a great illustration of how small businesses can level the playing field in their industry by capturing end users doing research online.

In tackling the Digital Control Systems project we created a cost effective web marketing strategy for www.dcs-inc.net to create greater visibility and of course new sales leads. This strategy involved a series of press releases, reorganizing and targeting the content of the web site for better search engine optimization and placement and an online advertising campaign. The SEO was especially challenging because the necessary key terms such as "Digital Control Systems" were very saturated.

Currently Digital Control Systems has number 1 positioning for multiple keywords such as "IR CO2 Sensor", "OEM Temperature Control", "HVAC CO2 Monitor", "IR CO2 Controller". Within 2 months site traffic doubled, average visitors a day moved from 16 to 78, and they are receiving roughly 900 search engine referrals a month.