Here it is February already, and we can sense that love is in the air; or at least it will be, once you get a look at our new February...
Meet the Team
Outlier Solutions was founded in 2005 and has worked in a wide array of industries including business to business manufacturing, biotech, life sciences, and consumer technology.
Our focus remains on integrating marketing strategy with outstanding creative. We believe that creative work is at its best when it speaks to the appropriate audience on their terms and that a website, video or brochure is simply a tool used to tell the story and engage the proper audience. Our team is energetic and focused on finding the best solutions in a collaborative environment that creates space for discovery and sharing of new ideas.
Our Team
Ben Friedle, Co-Founder
Project Responsibilities: Messaging, Project Management, and Search Positioning
Background: Ben has worked in marketing since 1999, with as many years invested in internet and web marketing. He is a strong communicator and the right person to have on your side during the creative process because he can zero in on strengths and weaknesses of a concept quickly and succinctly.
Jed Herzog, Co-Founder
Project Responsibilities: Lead developer, Data Driven Web Applications, QA and Test Expertise
Background: Jed earned a BS and completed his post graduate work at Clemson University in South Carolina. Jed has been building web sites since 1997. Jed brings his business education and passion for technology to every client project. The desire to bring his technology in education experience into the agency world was a key motivator for Jed in founding Outlier Solutions.
Diana Lien, Graphic & Interactive Designer
Project Responsibilities: Graphic Design, Visual Branding, User Interface Design
Background: Diana has a Bachelor of Fine Arts in Graphic Design from Oregon State University, and a Bachelor of Arts in Product Design from University of Oregon. Diana specializes in creating brand uniformity throughout all marketing materials and web interface design, and is dedicated to the pursuit of new technologies and skill-building in interactive design. Diana combines her creative imagination with her ability to effectively solve problems to enhance the visual aesthetics of any collateral.
Ryan Armstrong, Front End Web and Interactive Design
Project Responsibilities: Coding and Implementation, User Interface Design
Background: Ryan is a web designer and developer who has been creating and programming web sites for over six years. He specializes in Drupal development and utilizes a mix of cutting edge technologies such as HTML5, Javascript and PHP to create sites that are both visually pleasing and highly functional. He sees web development as a chance to bring a clients message and vision to life on the internet, and places a strong emphasis on user engagement and experience.
Kathleen Martin, Content Marketing and Communications
Project Responsibilities: Content Strategy, PR, Writing
Background: Kathleen has worked in the industry since 2004 and completed an MBA degree from Portland State University in spring of 2011. She is focused on client messaging, writing and content marketing and credits a unique blend of creative curiosity and belief in the power of language to provide solutions both meaningful and practical as the balancing forces in her communications on behalf of Outlier Solutions.
