adidas

The challenge: The annual manager meeting at adidas North America headquarters is a major team building event for the retail team, drawing nearly 200 regional managers from across the United States for a week of training and strategy sessions that will help guide the larger team over the entire year. adidas leadership needed to be able to capture the enthusiasm and excitement of this event in a format that could easily be translated into tools to motivate and train the rest of the adidas retail team. For the second year, adidas turned to Outlier for help with the project.

How did we help? The adidas team needed a partner that was flexible and able to handle several days of shooting with a quick turnaround on completed videos. The Outlier team captured 80 hours of video during the five day event alone--creating a series of instructional training videos that include executive speeches and training sessions, a fun kickoff video to energize and inspire event attendees and an event highlight reel for managers to take home with them to help keep the energy level up well after the event ended.

Corporate video production is one of Outlier’s most requested marketing services—video can help educate and entertain while helping your business reach new audiences, explore products and services, or train your workforce.

Altek

ALTEK Inc. is a diverse manufacturer working in high-tech, medical, consumer and industrial markets. The creative process began with an existing capabilities piece that gave us a road map. From here we spent three days on site filming, planning, and discussing the web strategy.

The challenge: With the final objective being a rebranded website, short video presentations included for each service capability, and a marketing toolbox that would win new customers.

How did Outlier help? Each video tells a story of a product being completed from start to finish. Along the way, the viewer is able to learn about ALTEK’s product realization services including design and engineering talent. With a large scale injection molding division, precision machine shop, and a paint and marking department all under one roof, there was a lot of ground to cover. With two videographers and a photographer, we started rolling the cameras and covered ALTEK from floor to ceiling!

The bigger picture: In the end, we delivered a fully redesigned website with a new look, graphics, pages and blog. The six final videos are all branded with the new look, while the content gave specific overviews of the variety of capabilities and services you'd expect from an outstanding manufacturer.

Sheldon Manufacturing

Sheldon Mfg. has worked with Outlier Solutions to grow their SHEL LAB brand of laboratory equipment globally. Our close working relationship has created powerful marketing benefits -- intimate product knowledge, a wide variety of marketing tools, and most importantly, trust. Together we have designed over 20 marketing pieces, 6 videos, and conducted nearly 20 photo shoots.

Web Marketing: Sheldon Mfg. has a proud manufacturing history that has paid dividends as an OEM manufacturer for over three decades. Over the past 5 years, we have launched 3 different website designs -- an eCommerce presence, and 3 microsites to promote Sheldon's corporate culture and new products. With over 500 products in the online store, we have developed a maintenance schedule that ensures the catalog is always up-to-date.

Search Engine Optimization: Sheldon's search engine marketing (SEM), and search engine optimization (SEO) strategy was hand crafted at Outlier. Outlier started with the standard SEM and SEO activities to build a baseline search presence. Once an ROI was visible, Sheldon’s leadership team cut us loose, and since then Outlier has helped Sheldon own the top 10 search positions in each of their 11 product categories for multiple years. Traffic levels to their site has grown continuously along with conversion rates since 2005, and they multiplied their volume of traffic to their website 5x from when we began working together.

Integrated Marketing Campaigns: When a product launches we are prepared with photography and videography assets, brochure collateral, email announcements to internal and external customers, public relations pieces, and a proven web presence. We are continually creating new pieces for Sheldon and expanding their market reach.