The world of competitive robotics can be... well, competitive. Trying to stand out in a market filled with the likes of well-known brands like Lego and Vex is a major challenge for a newer business. Which is why the MINDS-i Robotics leadership team turned to Outlier for help establishing the company within the educational and competitive robotics market.

What did Outlier do?
We conducted a rebranding campaign based on joint market research, that allowed us to hone in on the unique traits that set MINDS-i Robotics systems apart from competitors, and to establish the brand in a previously uninhabited space in the competitive robotics ecosystem.

From the company's new brand proposition came development of new marketing messaging, dynamic visual branding and a renewed web presence. As a result, MINDS-i continues to gain market share and increase sales, and the partnership between our two companies has deepened in the process.

The MINDS-i All Terrain Robotics campaign was borne out of true collaboration between Outlier and the MINDS-i team, taking the company's over-arching vision and helping develop the tools to bring that vision to life.

www.mymindsi.com

Our Relationship
ControlTek and Outlier Solutions work closely together on all of ControlTek's branding and marketing collateral, so creating a branding guide just made sense. The branding guide is a tool that businesses use to create strict guidelines for their internal and external communications.

ControlTek needed an easy to use and easy to understand guide that would keep all of their marketing and communication materials consistent. This guide was to be used not only by Outlier, but also by ControlTek's internal employees.

About the Branding Guide
ControlTek's branding guide features style guidelines for brochures, letterhead, business cards, name tags, email salutations, document footers, as well as calling out company colors and fonts. We also provided ControlTek with different files types of their marketing collateral to ensure that they were accessible to the employees of ControlTek.

www.controltek.com

As a full service agency, Outlier works as an entire marketing department for our clients, essentially filling the shoes as the marketing director, public relations manager, web site developer, graphic designer, and online marketing guru. While we always enjoy taking on individual projects, our ideal situation is having the marketing autonomy entrusted to us by New Kinetix.

Under a tight timeline and limited existing marketing materials, Outlier Solutions helped NewKinetix deliver their new iPhone, iPad, and iPod Touch remote control accessory to a large target market. In a matter of months, the Rē went from being a virtually unknown product, to having a full website, PR campaign, press kit, and online and email marketing strategy -- all in time for the world-wide release at CES, the largest consumer electronics convention of the year.

We now work on a monthly retainer with New Kinetix as their ongoing marketing team, providing them access to our full slate of marketing tools whenever they need them, as well as monthly online promotional and creative tasks.

www.newkinetix.com

RNA & Outlier
RNA Networks' Memory Virtualization Platform (MVP) makes memory a shared, network resource. Their Memory Virtualization Platform is a cutting edge idea that is just beginning to get mainstream adoption. RNA Networks requested Outlier's help to create a rotating flash panel for RNA Networks homepage that would feature their products as well as to help the viewer understand the concept of "Memory Virtualization".

The Design
Outlier provided multiple design concepts with a wide range of looks, but eventually created the blue, orange, and grey design you see here. This design was created to be calming and visually stimulating at the same time. We did this by using a few bold accent colors on top of a grey mat background and layering translucent textures.

The use of white space to create balance and the right amount of tension was also an important element of these designs. The slides were displayed in a rotating flash format with the option of jumping between slides using the circles in the lower right hand corner.

Labnet International has a diverse catalog of products ranging from small disposable plasticware, to larger bioresearch equipment. They needed an intuitive website that Labnet's international distributors and worldwide customer base could easily reference, and browse quickly.

The Design
Outlier created a site that included an interactive map, allowing users to select and view only products in their region, as well as a dynamic backend to allow for simple content management without having update any databases or HTML.

Tour the new site and notice our handy work throughout with product videos, graphic icons, and photo enhancements.

www.labnetinternational.com

Event Network is the premier Cultural Attraction retail operator in North America, based out of San Diego California. They wanted to rebrand their web presence and had an idea for a video that told the story of its company culture and highlight a few of their unique storefronts. The concept of the video was to capture the enthusiasm and pride Event Network's team has for their careers from a few flagship stores.

Outlier sent its founders Ben and Jed to Chicago for a one day whirl wind video shoot. Ben and Jed had a blast and even got to enjoy the Shedd Aquarium in absolute quiet before the doors opened and the summer crowds flooded in. The Event Network story is amazing; the new video and website has been a true success. This video was such a hit that is was shown at their annual company "Huddle" at DisneyLand.

OUTSTANDING WORK! I absolutely love it... all of it. You guys should feel great about what you created and thank you...it will help our company spread our culture. I can't wait to share it with everyone.
Jerry Gilbert, VP of Marketing
Event Network

Outlier Solutions is a science fan, and that's why Alpha-Tec Systems selected us to produce a training video about their reagents. Our knowledge and enthusiasm for the laboratory world was apparent, and they were surprised by how much we understood their industry. As one would expect when it comes to good laboratory practice the video needed to be instructional, direct, and encompass step-by-step procedures.

Alpha-Tec products are used for clinical laboratory procedures. Their product NAC-PAC EA3 is used to detect tuberculous, and to achieve the best diagnostics, it is key that the manufacturers protocol is strictly adhered to.

The footage was captured at their corporate headquarters in a one day shoot was packaged and shipped with the product.

In addition to being extremely capable, the people at Outlier were unfailingly easy to work with. The cost and timeline Outlier provided at the outset of the project never waivered, they were always willing to incorporate our changes, and their dedication to creating an excellent product was apparent throughout.
David Moody, Marketing Manager
Alpha-Tec Systems

The leadership at adidas wanted to capture this training and strategy session to share with the wider adidas retail team. Outlier was given a week to produce 3 training videos, motion graphic treatments, a comedic spoof video to get everyone excited for some new efficiencies, and a highlight rewind of the week for the last day.

Outlier & adidas
Chosen because of our diverse capabilities and editing skills, our team couldn't wait to get started -- archival services, video production, editing, lighting, photography, motion graphics, and good vibrations.

This global brand was exciting and contagious to document and offered a very engaging pace. When you work with Outlier your life as a marketer is better.

Textco BioSoftware are makers of the popular Gene Construction Kit and Gene Inspector. We wanted the new Textco site to quickly demonstrate the value of their complicated applications in a clear and concise fashion, and to properly represent the software's features.

Our design incorporates a modern and unique footer acting as a navigation menu for the key elements pertaining explicitly to the interests of the scientists - quick links to the product pages, support and resources.

What we wanted to create a homepage that simply and equally catered to first time visitors and current subscribers.

The new Textco site also included:

• Full Registration Support
• Complete Product Download and Data Support, including Demos and Tutorials
• User Friendly Back End for Client Use of Blogs and News Pages
• Quick Access To Key Elements Like FAQ, Contact Info, Support and Resources